About the Role

This is an exciting opportunity for a Digital Marketing Executive to work on a ground-breaking initiative in the field of omnichannel digital marketing, with a highly respected academic team and a successful small business. You will utilise the latest approaches in understanding digital consumer behaviour, customer segmentation and digital omnichannel marketing.

Your main duties and responsibilities will be:

• To design and execute an omnichannel, digital marketing strategy.
• To review and implement new digital technologies into sales, marketing and customer service processes.
• To conduct domestic and international market research.  
• To design and execute digital marketing research and campaigns and evaluate their effectiveness.

This is a highly rewarding opportunity to make a transformative impact on the growth of the business, domestically and internationally, whilst working alongside the academic team to advance knowledge within the digital marketing field.   KTPs enhance your career by providing an opportunity to lead a challenging project central to an organisation’s strategic development and long-term growth. The teams at the university and the organisation provide you with full support.

KTPs offer a generous personal training development budget to augment the Associate’s technical and management skills.

Please note this post is currently only available to current Edge Hill University staff members within a substantive post.

For informal enquiries about this vacancy, you may wish to contact: Prof. Kim Cassidy, Professor of Marketing at kim.cassidy@edgehill.ac.uk

About You

As Digital Marketing Executive (KTP Associate), you will have:

• In-depth knowledge of customer behavioural analysis and customer segmentation.
• Good knowledge and/or experience of conducting consumer data analysis.
• In-depth knowledge and/or experience of conducting domestic and/or international market research.
• In-depth knowledge and/or experience of developing effective customer and user experiences
• Strong interpersonal, communication and project management skills

At Edge Hill University we value the benefits a rich and diverse workforce brings to our community and therefore welcome applications from all sections of society.

Rewards & Benefits

• Discounted membership to our onsite state-of-the-art sport and leisure facilities
• Staff benefits scheme, which provides you with discounts across the high street, supermarket shopping, cinema tickets, dining out and more.
• Employee assistance programme with access to free confidential counselling sessions, legal & financial advice, and as health & wellbeing resources
• A wide range of development programmes to enhance your career
• Beautiful award-winning on-campus working environment.
• Automatic enrolment into the Local Government Pension Scheme with our employer contribution of 17.8

About Us

At Edge Hill University we believe in the life changing opportunities knowledge can create. Since 1885, we’ve been creating access to knowledge for those who may not have had the opportunity to before. 

Today, the effect we have has a far-reaching impact, not just for those who come to study here but for those who work, invest in, and live in our local communities too. So, if you’ve ever wondered if one person can make a difference, simply speak to our alumni, students, and award-winning staff.

Because for us education isn’t about how much you take in. It’s about what you take out into the world. 

Inspiring minds and changing futures since 1885, Edge Hill University is “A great success story… an institution that improves and impresses year after year” – Times Higher Education.

Closing Date: 07 May 2026

Department: Support

Salary: £35,608 to £38,784 per annum
Fixed term contract